Summary:
The rules below describe terms and conditions that govern widely understood user-generated content published by users on Tylko’s website and social media.
POLICY REGARDING USER-GENERATED CONTENT
For this Policy, UGC (user-generated content) should be understood as: review/-s, photo/-s, comment/-s, or any other content posted on the Tylko’s website and to Instagram, together with users name, social media username, profile picture, caption, and location information user may have included in his content on that he has tagged Tylko in the Internet, wherever published.
Opinions and reviews concerning Tylko products come from real customers who have purchased or used Tylko furniture. Once an order is complete, customers receive a link to an individual survey regarding the specific product the customer has purchased. Tylko publishes only positive or neutral reviews about products, reviews are not sponsored, and their content does not affect the contractual relationship of the customer with Tylko. The average rating for a given product is calculated on the basis of the combined average of all customer reviews for that product. To share an opinion or review on a given piece of furniture, the review must be legitimate and relate to an actual purchase. Tylko verifies suspicious reviews, including but not limited to repeated reviews of the same or similar content, “trolling”, spam reviews, and more.
The aims of adopting these principles are:
- eliminating infringing UGC;
- encouraging users to upload original, authorized content supporting our brand and products;
- accommodating fair and legal use principles from UGC by Tylko;
- protecting users' rights and privacy interests.
We inform and user acknowledges that Tylko cooperate with a professional entity Social Native, Inc. that provides user-generated content management services ("Olapic").
REVIEWS
The following rules apply to Reviews published on our website.
Clients, who have already purchased one of our products, can leave a comment/review in our online store sharing their experience with our products and customer experience. The user can add a photo to his review.
Tylko inform that UGC that does not meet respected criteria may be rejected from publication by Tylko or deleted.
Please note Tylko processes all Reviews to detect inappropriate content like - among others - fake reviews or spam. Tylko may take down flagged reviews to comply with Tylko's internal policies and general legal obligations.
The following UGC is forbidden:
- spam
- false and offensive content,
- off-topic content,
- promotions or offers for the sale of any services or products,
- in any way inciting to violence, containing threats of criminal offenses, vulgarisms,
- violating any third-party rights, including personal interests or copyrights,
- illegal or depicts illegal activity - this includes in particular: promoting drugs or substance abuse, promoting gambling, promoting guns, promoting pornography
- promoting other content prohibited by law
By publishing your Review:
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you agree to the terms of this Policy
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you represent and confirm that you own all rights (including copyrights) to all content comprising your Review, including but not limited to the photo you uploaded
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you certify that you are at least 18 years old
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you certify that you are legally permitted to use our services and access our website
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you grant Tylko a non-exclusive, perpetual, worldwide, royalty-free, assignable, for the maximum period permitted by law, sub-licensable license to use your Review and photo for the commercial use indicated in this Policy
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you agree that within the license, you agree Tylko to use, edit, alter, reproduce, translate, publish, or create derivative works from any submitted text, photo, the image at our sole discretion.
Remember that as an author you will retain copyrights to review and photo you upload. However, by publishing it you grant Tylko a license to use your UGC in the manner set out above.
If you disagree with the terms, do not post a Review.
UGC ON INSTAGRAM
The following rules apply to UGC published on Instagram.
You can upload photos/stories – to which You have rights - on your Instagram or other social media containing our products or mentioning our brand.
If we like your UGC mentioning/presenting our product/brand, we can contact you asking for your permission to use it. Please reply to give your consent and agree to this Policy (including applicable rules of processing of personal data). Of course, we will provide you with the link to this Policy while asking for your permission.
If you agree to us using your UGC:
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you agree to the terms of this Policy
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you represent and confirm that you own all rights (including copyrights) to all content comprising your Instagram USG, including but not limited to the photo you uploaded
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you certify that you are at least 18 years old
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you grant Tylko a non-exclusive, perpetual, worldwide, royalty-free, assignable, for the maximum period permitted by law, sub-licensable license to use your USG (including photo) for the commercial use indicated in this Policy
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you agree that within the license, you agree Tylko to use, edit, alter, reproduce, translate, publish, or create derivative works from any submitted text, photo, the image at our sole discretion
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in addition, you grant us the right to use your username, real name, image, likeness, caption or other identifying information in connection with the use of your Instagram USG.
Remember that as an author you will retain copyrights to UCG (including photo) you upload on Instagram However, by agreeing on using it by Tylko you grant Tylko a license to use your UGC in the manner set out above.
If you disagree with the terms, do not give your permission to Tylko.
HOW WE USE YOUR UGC
The following rules apply to all UGC described in this Policy used by Tylko with users' permission.
You grant Tylko a non-exclusive, perpetual, worldwide, royalty-free, assignable, for the maximum period permitted by law, sub-licensable license to use your USG for the commercial use indicated in this Policy and agree that within the license, you agree Tylko to use, edit, alter, reproduce, translate, publish, or create derivative works from any submitted text, photo, the image at our sole discretion.
Due to this license, we may use your USG:
- on our website www.tylko.com,
- on our official social media profiles including but not limited to Instagram, Facebook, LinkedIn
- on our product pages,
- in editorial and advertising content
- in campaigns (including advertising) and owned channel usage
Tylko may:
- record UGC and make copies thereof, including digital copies by any technique, and store them in the memory of a computer or other electronic device;
- make these copies available to the public, in particular on the Internet, including social media or websites using any tools, including tools for creating online marketing campaigns (Olapic), also to make any advertising materials, and use them as part of these advertising materials,
- publicly display, display or reproduce them or otherwise make these copies available to the public.
Anyone who considers any USG published in our public channels as inappropriate, offensive, or infringes third party’s legal rights can report it by emailing us to [email protected].
We reserve the right to remove your UGC from our social media, Instagram, website, or commercial materials at any time, for any reason.
PERSONAL DATA PROTECTION
By accepting these Terms and Conditions, you consent to Tylko's collection and processing of your personal information due to the following Policy for the purposes indicated in this Policy.
You acknowledge that Tylko uses Olapic for the user-generated content management, and you acknowledge that you have read Olapic's terms of use and privacy policy, which can be viewed here: https://www.socialnative.com/tos/